This Hort Innovation Chestnut Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2018, edition 2.
Hort Innovation is responsible for investing the chestnut marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Chestnut Fund. In this edition of Hortlink, we put the spotlight on event activity – where serving ideas, tips and other chestnut information is brought directly to consumers.
Chestnuts Australia was involved in roasting chestnuts at two festivals in north-eastern Victoria in May, as a public relations exercise to promote all things chestnut. The events were the Village Bonfire as part of the Bright Autumn Festival and the La Fiera Food & Wine Festival in Myrtleford.
A total of 300kg of chestnuts was roasted between the two events, with large crowds in attendance and enthusiastically embracing the chestnut experience.
Copies of the marketing campaign’s Make everyday meals special with chestnuts recipe brochure were also handed out to consumers, providing an additional source of information and inspiration, and a reminder to use chestnuts in their cooking at home.
Something new at La Fiera for 2018, three local chestnut growers volunteered to participate in a dedicated chestnut masterclass showcasing the versatility of chestnuts, demonstrating three recipes and handing out samples. Many questions were answered, with the growers also sharing their own tips and tricks for cooking and peeling the nuts with the 45 consumers in attendance
Over the two events and in addition to the La Fiera masterclass, 30 local growers volunteered their time to assist in the promotion – a fantastic effort at the end of a very busy harvest. A big thank you to all who assisted!
These marketing activities are strategic levy investments in the Hort Innovation Chestnut Fund