What was it all about?

This investment updated the export strategy for blueberries in collaboration with key stakeholders in industry and government. By identifying, sizing and prioritising opportunities for the industry in international markets, this project provided the blueberry industry with the information needed to guide activities, including future investment into export initiatives.

Specifically, the project:

• Identified the long-term strategic export objectives for the blueberry industry and create a single resource for industry that outlines these priorities.
• Identified and ranked market access and growth opportunities for each international market to guide investment of effort over a five- to 10-year timeframe.
• Improved the blueberry industry’s understanding of international competitors.