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Ongoing project

China market study tour (AV23012)

What is it all about?

This project supports the avocado industry's long-term goal of achieving technical market access for Australian avocados to China through a study tour to gather critical information and develop relationships with key stakeholders.

The levy-funded Avocado Export Strategy 2022-2026 (AV21000) is a strategic roadmap that outlines the actions and outcomes needed to support the Australian avocado industry. The Strategy identifies China as a vital market for the industry's future growth.

The main goals of the study tour include:

  • Collecting detailed market intelligence to solidify the business case for avocado export to China.
  • Developing cooperative research and development partnerships with the China Academy of Tropical Agricultural Sciences and the Guangxi South Subtropical Agricultural Science Research Institute.
  • Acquiring insights into the Chinese avocado market and supply chain to aid future commercial endeavours.
Related levy funds

This project is a strategic levy investment in the Hort Innovation Avocado Fund