Ongoing project
Avocado scan data FY25 (AV24006)
The project compiled and analysed Woolworths avocado scan sales data to improve understanding of category performance, pricing and consumer purchasing trends.
Completed project
Australian avocado unique selling proposition (AV20001)
Publication date: April 8, 2022
Delivery Partner: Fiftyfive5
© 2026 Horticulture Innovation Australia Limited.
Beginning in 2021, this short investment developed a deeper understanding of avocado consumers in key export markets and identified key targets and growth opportunities to marketing communication and innovation.
The project focused on key export markets such as Singapore, Malaysia, Japan, Hong Kong and Indonesia. Data and insight were derived on how avocado consumers in each of these markets view, purchase and consume avocados at present, will inform potential opportunity areas for Australia avocados.
Key areas explored in the research included:
This project was a strategic levy investment in the Hort Innovation Avocado Fund
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