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Completed project

Australian avocado unique selling proposition (AV20001)

Key research provider: Fiftyfive5
Publication date: Friday, April 8, 2022

What was it all about?

Beginning in 2021, this short investment developed a deeper understanding of avocado consumers in key export markets and identified key targets and growth opportunities to marketing communication and innovation.

The project focused on key export markets such as Singapore, Malaysia, Japan, Hong Kong and Indonesia. Data and insight were derived on how avocado consumers in each of these markets view, purchase and consume avocados at present, will inform potential opportunity areas for Australia avocados.

Key areas explored in the research included:

  • Attitudes, behaviours and needs of different markets
  • Brand perceptions among consumers
  • Key drivers and barriers to purchase
  • Shopping habits.
Related levy funds

Funding statement:

This project is a strategic levy investment in the Hort Innovation Avocado Fund.


Copyright © Horticulture Innovation Australia Limited 2022. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).