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Ongoing project

Australian avocado unique selling proposition (AV20001)

Key research provider: Fiftyfive5

What's it all about?

This investment is developing a deeper understanding of avocado consumers in key export markets to identify key targets and growth opportunities and to add genuine value to marketing communication and innovation.

The project is focusing on key export markets such as Singapore, Malaysia, Japan, Hong Kong and Indonesia. How avocado consumers in each of these markets view, purchase and consume avocados at present, will inform potential opportunity areas for Australia avocados.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Avocado Fund.