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Historical document

Investigation, analysis and development of a strategic plan to maximise avocado sales in the food service markets (AV06029)

Key research provider: Nurture House (NSW) Pty Ltd trading as de Vos Consulting
Publication date: 2011

This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

This plan was prepared by and for the Australian Avocado industry to guide its future R & D and Marketing activity in Australia’s significant and growing Foodservice market.

For some time AAL and the IAC felt that more should be known about the Foodservice market in Australia; how Avocados were perceived and used in that market; and what potential there may have been to stimulate sales growth. There was clear evidence that Foodservice as a category was a significant and growing proportion of total food consumption. But little was known about the position in the market of fresh fruit and vegetables.

As a second stage, beyond the desire for a better understanding of Avocados in Foodservice, the project generated this recommended plan for R & D and marketing activity in Foodservice.


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Funding statement:
This project was funded by Hort Innovation (then Horticulture Australia Limited) with the financial support of the voluntary contribution (vc) industry.

Copyright © Horticulture Innovation Australia Limited 2011. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).