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Ongoing project

Apples and pears quality assurance program (AP21002)

Key research provider: Strikeforce AMC Pty Ltd

What's it all about?

In 2022, this investment is working with retailers to improve the instore presentation (appearance and quality) of apples and pears by increasing the store produce staffs’ understanding of best practice merchandising principles. The program will contribute to the adoption of best practice merchandising principles which will optimise the customers experience and drive purchase of product instore.

Specifically, there are two components to the program:

  1. Conducting instore quality assessments of the apple and pear displays, including an evaluation against best practice merchandising principles to help improve the quality of displays and produce available.

  2. Educating store staff on the importance of well merchandised product in line with best practice guidelines to assist and grow sales outcomes. This will include training and educational material provided to store staff to assist them.
Related levy funds

This project is a strategic levy investment in the Hort Innovation Apple and Pear Fund