Marketing update
Australian Pears: NZ export campaign
Tapping into a key export window to lift sales
Completed project
Australian apple consumer and shopper research (AP19000)
Publication date: March 1, 2020
Delivery Partner: Fifty-Five Five
Completed project
Australian apple consumer and shopper research (AP19000)
Publication date: March 1, 2020
Delivery Partner: Fifty-Five Five
This short investment delivered insights into Australian apple consumers and identified key targets and growth opportunities. The project team provided a profile of the ‘apple consumer’ including their usage habits and consumption occasions.
Its findings will be used to inform future Hort Innovation Apple & Pear Fund marketing activities and will be available as insights for the apple and pear industry at large.
This project was a strategic levy investment in the Hort Innovation Apple and Pear Fund
© 2026 Horticulture Innovation Australia Limited.
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