Australian apple consumer and shopper research (AP19000)
What was it all about?
This short investment delivered insights into Australian apple consumers and identified key targets and growth opportunities. The project team provided a profile of the ‘apple consumer’ including their usage habits and consumption occasions.
Its findings will be used to inform future Hort Innovation Apple & Pear Fund marketing activities and will be available as insights for the apple and pear industry at large.
This project is a strategic levy investment in the Hort Innovation Apple and Pear Fund