National apple and pear industry communications program (AP18000)
What was it all about?
From 2018 to 2022, this investment ensured apple and pear growers were kept up to date with the latest industry news, information, R&D and marketing updates.
The project produced and maintained key communication channels for the industry, including but not limited to:
- The Australian Fruitgrower magazine, published quarterly – with current and past magazine editions viewable here.
- The weekly Industry Juice e-newsletter – find recent editions here and, if you haven’t already, subscribe via APAL here.
- The APAL website.
- APAL social media, including Twitter (@applesnpearsAU), Facebook, LinkedIn and Flickr.
- Video content including demonstration videos and expert information/discussion videos, available in the above communication channels and on the APAL YouTube channel.
- Media releases.
This project was a strategic levy investment in the Hort Innovation Apple and Pear Fund