National apple and pear grower communications program (AP15007)
What was it all about?
This program ran from 2015 until 2018 to ensure that apple and pear growers were kept up-to-date with the latest industry news, information and R&D updates. The goal was to support the industry as a whole to advance and grow, to allow informed decision-making in apple and pear businesses, and to facilitate the uptake of new practices, technologies and information.
The project produced and maintained key communication channels for the industry, including but not limited to:
- The bi-monthly Australian Fruitgrower magazine, with magazine editions viewable here
- The weekly Industry Juice e-newsletter – find recent editions here and, if you haven’t already, subscribe via APAL here
- The APAL website
- APAL social media, including Twitter (@applesnpearsAU), Facebook and LinkedIn
- Video content on the APAL YouTube channel, including demonstration videos, expert information/discussion videos, and grower showcases
The project was also involved in the production of media releases, delivered media training to industry representatives, maintained an industry photo library on image-sharing service Flickr (available here) and produced ‘hot topics’.
This project was a strategic levy investment in the Hort Innovation Apple and Pear Fund