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Completed project

National apple and pear grower communications program (AP15007)

Key research provider: APAL
Publication date: Friday, December 21, 2018

What was it all about?

This program ran from 2015 until 2018 to ensure that apple and pear growers were kept up-to-date with the latest industry news, information and R&D updates. The goal was to support the industry as a whole to advance and grow, to allow informed decision-making in apple and pear businesses, and to facilitate the uptake of new practices, technologies and information.

The project produced and maintained key communication channels for the industry, including but not limited to:

The project was also involved in the production of media releases, delivered media training to industry representatives, maintained an industry photo library on image-sharing service Flickr (available here) and produced ‘hot topics’.