Completed project
Apple and pear industry Asian export market development (AP11023)
Publication date: June 28, 2015
Delivery Partner: The Victorian Department of Economic Development, Jobs, Transport & Resources
© 2026 Horticulture Innovation Australia Limited.
This project, which ran from 2012 to 2015, worked to build industry export capability and develop markets for Australian apples and pears in selected South East Asian countries.
The project aimed to raise industry profitability and productivity by contributing to the industry target of ten per cent of marketable product being exported by 2015.
The project commenced in 2012 with efforts focussed on Malaysia, Indonesia, Singapore, Thailand and Vietnam as well as China and Taiwan.
The team delivered export workshops in Australian growing regions, held tours of production areas for importers from Asia, made inward and outward trade missions, arranged promotions in overseas supermarkets and other marketing events, and worked with exporters to develop a united Australian brand and presence overseas. They also assisted APAL and the Australian Government to achieve market access in countries targeted for Australian pome fruit.
By the end of the project the following changes had occurred in export to South East Asia:
The project has established a strong platform for continued market development in the region.
This project was a strategic levy investment in the Hort Innovation Apple and Pear Fund
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