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Completed project

Market development for the apple industry (AP11016)

Key research provider: APAL
Publication date: Sunday, September 11, 2016

What was it all about?

This project funded the position of a market development manager at APAL to support domestic marketing initiatives and drive export development across the apple and pear industry.

The objective was to develop opportunities in overseas markets and encourage growers to focus on strategies to further increase apple exports.

Domestic market activities supported by the project included the Aussie Apples and Rediscover the Pear campaigns as well as the InfoPome data-collection project, which continues to allow industry to make informed business decisions.

Voluntary quality guidelines were developed for growers and packers to use in conjunction with the Aussie Apples brand. These continue to help Australian growers, packers and supply chain contributors deliver consistently high-quality apples and pears at internationally competitive prices. The guidelines covered 14 varieties and included photographs and definitions.

The market development manager also contributed to the production of two DVDs to promote and educate domestic and international markets about the quality of Australian fruit, the clean growing conditions, sophistication of sorting, processing and packing technology and the diverse uses, particularly in Asian-inspired recipes.


Download the voluntary quality guidelines, available in the document Aussie Apples: Guidelines, specifications and product description language.  

Related levy funds


Funding statement:
This project has been funded by Hort Innovation

Copyright © Horticulture Innovation Australia Limited 2016. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).