Almond industry communications program (AL18001)
What was it all about?
This investment ran from 2019 to 2023 to provide a broad range of timely information to the almond industry about the latest in R&D and best practice information to support their decision-making. The program effectively reached almond stakeholders across the supply chain by connecting with a high percentage of producers, processors, and marketers, covering almost all almonds sold across Australia.
Communications outputs from the project include:
- Quarterly industry magazine “In A Nutshell”
- YouTube videos
- Updates on the Almond Board of Australia website about levy-funded R&D
To provide up-to-date and accurate information to the industry, the program also compiled industry statistics, including planting surveys from growers and sales data from marketers, which it aggregated and published regularly on a confidential basis.
This project was a strategic levy investment in the Hort Innovation Almond Fund.