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Completed project

Australian sweetpotato market insight reports (PW19000)

Key research provider: KPMG
Publication date: Thursday, December 2, 2021

What was it all about?

In 2021, this short investment provided the sweetpotato industry with valuable insights to improve the domestic supply chain’s understanding of international markets and consumers.

The project selected six priority export markets for analysis – United Arab Emirates (UAE), Malaysia, Thailand, Indonesia, Netherlands and the United Kingdom.

Research consisting of market consumption trends, preferences, behaviour, and channels, supply chain considerations, market access and regulatory factors, overall market demand and growth were undertaken for the selected markets.

Market Insights Report and a Snapshot Report was formulated from the research and data collected, and also includes an overview of Australian production and exports.


See the Market Insights Report and the Snapshot Report.

Related levy funds


Funding statement:
This project is a strategic levy investment in the Hort Innovation Sweetpotato Fund

Copyright © Horticulture Innovation Australia Limited 2021. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).