Ongoing project
Horticulture trade data 2026–2028 (MT25011)
This project is providing the Australian horticulture sector with high‑quality global trade intelligence.
Completed project
Australian sweetpotato market insight reports (PW19000)
Publication date: December 2, 2021
Delivery Partner: KPMG
© 2026 Horticulture Innovation Australia Limited.
In 2021, this short investment provided the sweetpotato industry with valuable insights to improve the domestic supply chain’s understanding of international markets and consumers.
The project selected six priority export markets for analysis – United Arab Emirates (UAE), Malaysia, Thailand, Indonesia, Netherlands and the United Kingdom.
Research consisting of market consumption trends, preferences, behaviour, and channels, supply chain considerations, market access and regulatory factors, overall market demand and growth were undertaken for the selected markets.
A Market Insights Report and a Snapshot Report was formulated from the research and data collected, and also includes an overview of Australian production and exports.
See the Market Insights Report and the Snapshot Report.
This project was a strategic levy investment in the Hort Innovation Sweetpotato Fund
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