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Market insight reports: cultural festivals and events

Publication date: 9 July 2019

Did you know that in Chinese culture, rounded fruits are believed to provide good fortune, luck and prosperity? Or that fruit is a traditional element in Vietnamese gift-giving? How about that in Hong Kong, the Mid-Autumn Festival is the second-biggest traditional holiday season after Chinese New Year, and fruit hampers feature heavily?

All of these insights and more can be found in the below suite of eight market insight reports, which have been developed by Austrade.

The reports are intended to assist Australian horticulture businesses that export to better understand opportunities and uses for their produce as gifts and offerings during cultural festivals and events.

The documents cover market snapshots, details of key events, and information on how specific fruits and nuts can fit in – including how Australian seasons align to event timings. Where available, the Austrade team have included consumer insights (such as what international shoppers are looking for in produce for gifting), details around tariffs and more.

Download the cultural festivals and events insight documents now:


These market insights reports have been produced by Austrade and provided to Hort Innovation