Marketing updates
Discover avocado levy investments into Avocado Fund marketing initiatives
The Hort Innovation Avocado Fund invests the avocado levy into marketing initiatives across a range of mediums and channels to increase consumer demand, and ultimately help growers and other industry stakeholders maximise their returns. Periodical updates on marketing activity are available below.
1-10 of 20 results
Highlights from the 2024/25 Avocado marketing campaign
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
22 October 2025
Avocado export marketing snapshot 2023/24
Hort Innovation was responsible for investing the avocado marketing levy into a range of activities to drive awareness and consideration in 2023/24.
3 October 2024
Avocado domestic marketing snapshot 2023/24
Hort Innovation was responsible for investing the avocado marketing levy into a range of activities to drive awareness and consideration in 2023/24.
2 October 2024
Avocado marketing spotlight 2021/22
This Hort Innovation Avocado Fund marketing spotlight is from 2021/22
4 November 2022
Australian Avocados ‘Our Green Gold’ brand campaign now live!
This marketing update provides a summary of the new domestic brand campaign for Australian Avocados in 2021.
3 May 2021
Avocado marketing snapshot 2020/2021
This Hort Innovation Avocado Fund marketing snapshot is from 2020/21
30 September 2021
Avocado marketing snapshot 2019/2020
This Hort Innovation Avocado Fund marketing snapshot is from 2019/20
30 October 2020
Avocado marketing snapshot - May 2020
This Hort Innovation Avocado Fund marketing update is from May 2020, with a particular focus on activities in light of COVID-19.
12 May 2020
Avocado marketing snapshot 2018/19
This Hort Innovation Avocado Fund marketing snapshot is from 2018/19
7 November 2019
Avocado marketing snapshot june 2019
This Hort Innovation Avocado Fund marketing snapshot is from June 2019
20 June 2019