What was it all about?

This investment renewed the export strategy for citrus in collaboration with key stakeholders in industry and government. By identifying, sizing and prioritising opportunities in international markets, this project provided the citrus industry with the information needed to guide activities, including future investment into export initiatives.

Specifically, the project:

• Identified the long-term strategic export objectives for the citrus industry and created a single resource for industry that outlines these priorities.
• Identified and ranked market access and growth opportunities for each international market to guide investment of effort over a five-year timeframe. There was a focus on bringing together information on the top 15 export markets for citrus – including current and historical trade patterns, competitor trade volumes, current challenges and opportunities.
• Developed a matrix of market requirements, including information on phytosanitary conditions, food safety requirements, maximum residue limits, technical specifications, quotas, tariffs and other technical barriers to trade.
• Improved the citrus industry’s understanding of international competitors.