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Ongoing project

Avocado international communication testing Singapore FY27 (AV25019)

Delivery Partner: Cubery

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    What is it all about?

    This project will test two creative concepts for Australian Avocados in Singapore against a normative database to identify the strongest approach for future export marketing. 

    The research will assess which concept is most distinctive, memorable and effective in supporting the premium positioning of Australian Avocados. 

    The findings will help create more consistent and impactful export marketing assets, supporting brand recognition, market share and demand in key international markets. 

    Details

    This project is a strategic levy investment in the Hort Innovation Avocado Fund

    Related industries

    • Avocado

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