What was it all about?

This three-year investment was responsible for delivering effective and timely communications to ensure Australian citrus growers and other industry stakeholders were kept up-to-date with the latest R&D and marketing activities, and other industry news and information. Its key goals included supporting decision-making within citrus businesses and facilitating the uptake of new research and technologies, to ultimately strengthen the profitability and sustainability of the industry.

Regular communication channels that were produced and maintained by the project included, but weren’t limited to:

• The quarterly national magazine, Australian Citrus News
• Fortnightly Citrus eNews e-newsletters, now incorporating information previously included in separate Season Update newsletters
• The industry website, citrusaustralia.com.au.

The project also produced industry media releases as required, maintained a photography database, and developed grower case studies for peer-to-peer learning, available on the Citrus Australia website.

Its work was supported by the project Citrus Australia Limited – communication support on CT15009 (CT15015), which provided funding to Citrus Australia to facilitate work with the communication program’s external service provider.