What was it all about?

This project provided analytics on the Australian mushroom supply chain, detailing the volumes and value of product as it moved through distribution channels and the factors influencing household buying behaviour. These insights were made available through a 12-month subscription to Freshlogic Analytics.

Through the subscription, the mushroom industry gained access to three years of comparative historical data across seven supply chain and consumer buyer dashboards:

• Supply and distribution
• Retail channel
• Foodservice channel
• Purchasing metrics
• Import and export trade
• Consumer shopping behaviour
• Household metrics

In addition to the seven category dashboards mapping the product through the supply chain, the service also included access to two additional dashboards designed to profile the tactical pricing pulse for the category:

• Weekly Pricing and Trading Influences (mushroom)
• Adwatch (all fresh vegetable categories)

Together, these dashboards profiled retail, wholesale, and promotional price intelligence, seasonality, and offered valuable trend comparison insights.

The final report from this project is confidential. Please contact Hort Innovation for further information.