What is it all about?

This project will transform how Australia’s vegetable and onion industries make strategic business decisions by providing growers and trade partners with unprecedented access to Woolworths retail intelligence. Through a custom-built dashboard on Dashbox via the Quantium Portal, levy payers will gain continuous, self-service access to granular, up-to-date insights on category performance within one of Australia’s largest fruit and vegetable retailers. The dashboard features weekly-updated data (with a 1-month lag), comprehensive filtering, monthly webinars, usage guides, and recorded training materials, empowering users to make faster, more informed decisions. 

Key activities include dashboard development and maintenance, monthly webinars using different vegetable categories as case studies, user support, engagement sessions for levy payers, and comprehensive usage reporting and feedback collection. The project is designed for growers and trade partners supplying produce to retailers - especially Woolworths - who seek to optimise pricing, forecasting, growing, and product innovation decisions. 

The intended impact for growers is enhanced pricing insights, improved sales forecasting, and informed growing and product innovation strategies, leading to increased profitability and market competitiveness. By leveraging access to Woolworths Group data, this scalable solution delivers immediate value and builds long-term analytical capabilities within Australia’s horticultural industries, with the potential to expand to additional Hort Innovation fund categories for cross-industry intelligence.