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Completed project

China market study tour (AV23012)

Publication date: April 10, 2024

Delivery Partner: Avocados Australia

Download the final report
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    What was it all about?

    This project supported the avocado industry's long-term goal of achieving technical market access for Australian avocados to China through a study tour that gathered critical information and developed relationships with key stakeholders.

    The levy-funded Avocado Export Strategy 2022-2026 (AV21000) is a strategic roadmap that outlines the actions and outcomes needed to support the Australian avocado industry. The Strategy identifies China as a vital market for the industry's future growth.

    The main goals of the study tour included:

    • Collecting detailed market intelligence to solidify the business case for avocado export to China.
    • Developing cooperative research and development partnerships with the China Academy of Tropical Agricultural Sciences and the Guangxi South Subtropical Agricultural Science Research Institute.
    • Acquiring insights into the Chinese avocado market and supply chain to aid future commercial endeavours.
    Details

    This project was a strategic levy investment in the Hort Innovation Avocado Fund

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