Ongoing project
Avocado scan data FY25 (AV24006)
The project compiled and analysed Woolworths avocado scan sales data to improve understanding of category performance, pricing and consumer purchasing trends.
Ongoing project
Avocado qualitative consumer research (AV22010)
Delivery Partner: The Lab Insight & Strategy
© 2026 Horticulture Innovation Australia Limited.
This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.
This project is a strategic levy investment in the Hort Innovation Avocado Fund
Related industries
