This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

This plan was prepared by and for the Australian Avocado industry to guide its future R & D and Marketing activity in Australia’s significant and growing Foodservice market.

For some time AAL and the IAC felt that more should be known about the Foodservice market in Australia; how Avocados were perceived and used in that market; and what potential there may have been to stimulate sales growth. There was clear evidence that Foodservice as a category was a significant and growing proportion of total food consumption. But little was known about the position in the market of fresh fruit and vegetables.

As a second stage, beyond the desire for a better understanding of Avocados in Foodservice, the project generated this recommended plan for R & D and marketing activity in Foodservice.