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Ongoing project

Consumer behavioural data program (MT21004)

Delivery Partner: Nielsen

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    What is it all about?

    This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through. The retail and purchasing page on Hort IQ, our one stop shop for Horticulture consumer insights.

    Hort IQ retail and purchasing has a dedicated dashboard for each commodity, making data and reporting easily accessible for industry participants.

    The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities.

    ACT NOW

    • Register or login to Hort IQ (Home).
    • Find general consumer and retail information or category-specific reports using the search page (Hort IQ search page).
    • View the latest retail tracking results using the Retail and Purchasing dashboard. (Hort IQ Retail and Purchasing).
    • Ask a question to the research provider (CSOnlineAU@nielseniq.com).
    Project outputs
    Access Hort IQ (external link)
    Details

    This multi-industry project was a strategic levy investment in multiple Hort Innovation Funds

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    Completed projectJuly 22, 2026

    Banana industry benchmarking (BA22009)

    This program successfully re-established a confidential benchmarking process for Australian banana growers and generated practical business insights to support farm decision-making. 

    Related industries

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