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Ongoing project

Avocado Japan Supermarket Tradeshow (AV23006)

Key research provider: Bastion Effect

What is it all about?

This project is delivering an exhibition space for Australian avocados at the Supermarket Tradeshow in Japan in February 2024. The main objective of this trade show is to introduce Australian avocados to international visitors, including importers, distributors, retailers, and other trade-related professionals.

During the event, Hort Innovation and the avocado industry will work together to identify future trends, approach new customers, maintain relationships with existing ones, conduct industry intelligence and most importantly capitalise on their presence in Japan.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Avocado Fund