International avocados Middle East study tour (AV23004)
What is it all about?
This project will coordinate the avocado industry’s presence at the Gulfood tradeshows in 2024 and 2025, as well as in-market visits that address the industry’s current needs.
This will include, but is not limited to:
- Supermarket visits to understand local consumer’s preferences and competing products on-shelf
- Fresh produce market visits to gain insights into local supply and demand dynamics
- Business-to-business meetings with buyers from potential distributors and retailers
- Meetings with other relevant stakeholders, such as Austrade, to understand market regulations, potential challenges and opportunities.
This project is a strategic levy investment in the Hort Innovation Avocado Fund