What was it all about?

This project delivered a coordinated Australian avocado presence at Gulfood 2026, one of the world’s largest food trade shows, successfully strengthening Australia’s position as a premium avocado supplier.

The project brought growers together with Hort Innovation, Avocados Australia and Export Connect to design and deliver an industry-led stand in the Gulfood Fresh Pavilion. Growers were involved from the outset through a working group that helped shape the stand design, imagery and on-stand activities. The stand featured live cooking demonstrations and ongoing sampling that showcased the quality, flavour and versatility of Australian avocados. In-market activities, including a supermarket tour and a wholesale market visit, also provided valuable insights into buyer requirements and market conditions.

These efforts are expected to support ongoing export growth by strengthening relationships with international buyers, improving brand recognition for Australian avocados and building industry capability for future trade shows. Learnings from the project will inform how growers and industry present Australian avocados in global markets and help guide future export-focused investment.