What was it all about?

This project helped Australian horticulture growers and exporters build their presence in key overseas markets by taking part in Asia Fruit Logistica 2026 in Hong Kong. By bringing businesses together under a unified national pavilion, the project provided a professional platform to showcase local produce, connect with international buyers and promote the strengths of the industry.  

A 414 square metre exhibition space showcased the diversity and quality of Australia's horticulture sector. Growers and exporters were supported with shared branding, refrigerated produce displays, marketing materials and onsite event services that helped present their products professionally to international buyers. Visitor experiences, including chef-led tastings using grower produce, premium coffee service and a branded kangaroo mascot, helped draw delegates into the space and create opportunities for conversation and business connections.  

The pavilion created a strong and cohesive presence that presented Australian horticulture as a premium offering in export markets. The project also highlighted the value of growers and exporters working together at international trade shows to raise their profile, promote their products and build business relationships.  

Working together under a shared national brand demonstrated the value of a coordinated industry presence at international trade shows. The pavilion helped raise the profile of Australian produce, connect growers and exporters with international buyers, and reinforce Australia's reputation for premium horticulture. Lessons from the event will help shape future trade exhibitions and support ongoing export market development.