Completed project
Melon priority export market insights (VM25002)
This project strengthened the Australian melon industry’s ability to pursue new export markets by developing and submitting formal market access applications.
Completed project
Melon outbound trade mission (VM18007)
Publication date: October 21, 2020
Delivery Partner: Australian Melon Association
© 2026 Horticulture Innovation Australia Limited.
This investment supported the attendance of melon industry representatives and growers at the 2019 Asia Fruit Logistica trade show, under the Taste Australia banner.
Taste Australia is the whole-of-horticulture brand used to increase the profile, sales and consumption of premium Australian horticulture products in export markets, and is a central component of Hort Innovation’s Hort Frontiers Asian Markets Fund.
Attendance at Hong Kong’s Asia Fruit Logistica was a chance for the industry to raise international awareness of Australian melons with buyers and decision makers. The trade mission also involved retail visits and other international networking.
This project was a strategic levy investment in the Hort Innovation Melon Fund
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