What is it all about?

This project will deliver a national educational program to chefs, quick service restaurant (QSR) teams, and hospitality professionals. Designed to grow the Australian avocado category in foodservice, it will equip these foodservice professionals with the knowledge, tools and inspiration to use Australian avocados in diverse menu applications.  

Key activities include developing a comprehensive foodservice education strategy, creating a suite of educational tools (including a QSR-specific avocado handbook), and hosting hands-on masterclasses and chef-led events and demonstrations in major metro areas. The program will engage stakeholders such as QSR chains, chefs, providores, and foodservice professionals, while supporting growers and marketers by strengthening avocado visibility and usage in high-volume commercial kitchens. 

The intended impact for growers is to increase demand for Australian avocados in foodservice, drive menu adoption, and deepen industry understanding of avocado handling, profitability, and versatility. By fostering direct connections between growers and foodservice professionals, the project aims to deliver measurable benefits for the industry, including improved confidence, capability, and intention to add avocados to menus, as well as enhanced perception of value and provenance.