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Completed project

National avocado industry communications program (AV18003)

Publication date: January 22, 2019

Delivery Partner: Avocados Australia

Download the final report
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    What was it all about?

    From 2018 to 2022, this investment ensured that the Australian avocado industry remained up-to-date with the latest R&D, marketing, emerging information, trends and issues both in Australia and overseas. By providing a consistent flow of relevant information, it kept avocado growers and other industry stakeholders in a position to make informed business decisions and best practice changes.

    A number of communication channels were produced and maintained by this project, including but not limited to:

    • The industry’s quarterly Talking Avocados magazine, which was distributed in hard copy and uploaded to the Avocados Australia website, with editions available here 

    • Fortnightly e-newsletter Guacamole, with editions available here

    • The Avocados Australia website, including maintenance of the industry’s Best Practice Resource (BPR), the online portal that includes training programs and other industry management content

    • Industry social media channels

    • Video content highlighting levy-funded R&D and how it’s being used on farm

    • Media releases and other industry articles.
    Project outputs
    Talking Avocados magazine (external link)
    Guacamole e-newsletter (external link)
    Avocados Australia website (external link)
    Industry's Best Practice Resource (external link)
    Details

    This project was a strategic levy investment in the Hort Innovation Avocado Fund

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