Hort Innovation’s banana marketing strategy aims to strengthen consumer knowledge, attitudes and purchase intent to drive category growth.

Hort Innovation’s cherry marketing strategy focuses on announcing and amplifying the season across both domestic and export markets, building consumer excitement, greater retailer visibility and trade momentum from the point of season launch.

Hort Innovation’s avocado marketing strategy focuses on increasing domestic consumption by encouraging existing consumers, particularly light buyers, to purchase avocados more often. 

Australia's horticulture industry aims to double the value of exports to $7 billion by 2031. 

The Fresh Aussie Berries marketing program aims to increase consumption by encouraging more Australian households to buy strawberries, blueberries, raspberries and blackberries more frequently.

Hort Innovation’s apple marketing strategy aims to grow consumer demand in both domestic and export markets.

How we are growing domestic demand, accelerating exports and providing insights for impact.