What was it all about?

This investment supported the attendance of melon industry representatives and growers at the 2019 Asia Fruit Logistica trade show, under the Taste Australia banner.

Taste Australia is the whole-of-horticulture brand used to increase the profile, sales and consumption of premium Australian horticulture products in export markets, and is a central component of Hort Innovation’s Hort Frontiers Asian Markets Fund.

Attendance at Hong Kong’s Asia Fruit Logistica was a chance for the industry to raise international awareness of Australian melons with buyers and decision makers. The trade mission also involved retail visits and other international networking.