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Completed project

The value of turf – real estate agent research (TU18001)

Key research provider: Bite Communications
Publication date: Friday, June 28, 2019

What was it all about?

This investment supported a national survey to discover home buyer sentiment around turf and landscaping. Working with real estate group Raine & Horne, the survey revealed the following:

  • Around 40 per cent of real-estate-agent respondents said a nicely presented lawn can increase a property’s value by more than 20 per cent – based on the Australian median house dwelling price, that equates to a boost of about $110,000. Meanwhile, almost one quarter of agents said turf can add more than 30 per cent value.

  • 93 per cent of real estate agents recommended that vendors improve their lawn before going to market.

  • Lawn is the most popular surface for family buyers (63 per cent), over decking (21 per cent), synthetic turf (seven per cent), paving (five per cent) and concrete (three per cent). According to the surveyed real estate agents, the main attraction of lawn for buyers is the improved look and feel of the property (89 per cent), added lifestyle and relaxation appeal (45 per cent) and the fact that it provides a safe playing area for the kids (42 per cent).

You can read more in Hort Innovation’s article here.

Related levy funds

This project was a strategic levy investment in the Hort Innovation Turf Fund