Mushroom industry communication plan (MU12014)
What was it all about?
Industry communications projects keep Australian mushroom growers and other industry stakeholders informed about R&D and marketing investments and outcomes along with other industry news, events and updates. The goal is to keep the industry strong, up-to-date, and in a position to make timely and effective decisions.
This project, which ran from 2013 to 2016, sought to better reach growers and other stakeholders by using a range of new electronic and online tools, such as e-newsletters and websites. A key part of the work was evaluating the industry websites existing at the time - mushrooms.net.au and mushroomlevy.com.au – and merging them into one.
The project also worked cooperatively with other communication projects responsible for the management of e-newsletters, websites, video channels and webinars, ensuring information about industry activities and research outcomes was tailored to growers’ needs.
ISBN:
978-0-7341-3783-8
Funding statement:
This project has been funded by Hort Innovation
Copyright:
Copyright © Horticulture Innovation Australia Limited . The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).