Mushroom industry communication plan (MU12014)
What was it all about?
Industry communications projects keep Australian mushroom growers and other industry stakeholders informed about R&D and marketing investments and outcomes along with other industry news, events and updates. The goal is to keep the industry strong, up-to-date, and in a position to make timely and effective decisions.
This project, which ran from 2013 to 2016, sought to better reach growers and other stakeholders by using a range of new electronic and online tools, such as e-newsletters and websites. A key part of the work was evaluating the industry websites existing at the time - mushrooms.net.au and mushroomlevy.com.au – and merging them into one.
The project also worked cooperatively with other communication projects responsible for the management of e-newsletters, websites, video channels and webinars, ensuring information about industry activities and research outcomes was tailored to growers’ needs.
This project has been funded by Hort Innovation
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