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GrowersHelp your business growResearch reports, publications, fact sheets and more Vegetable cluster consumer insights program (MT17017)
Ongoing project

Vegetable cluster consumer insights program (MT17017)

Key research provider: Nielsen

What’s it all about?

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (

The platform has a dedicated dashboard for sweetpotatoes, making data and reporting easily accessible for industry participants. You can access the sweetpotato dashboard directly here – use the menus at the top to navigate through the different information offerings.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities, as well as Hort Innovation Sweetpotato Fund marketing plans.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Sweetpotato Fund