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Ongoing project

Consumer behavioural and retail data for fresh produce (MT17015)

Key research provider: Nielsen

What’s it all about?

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (www.harvesttohome.net.au).

The platform has established a dedicated dashboard for pineapples, that will make data and reporting easily accessible for industry participants. When the first lot of data is available, you’ll find the dashboard here, and will be able to use the menus at the top to navigate through the different information offerings.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities, as well as Hort Innovation Pineapple Fund marketing plans.

Related levy funds
Details

This project is a strategic levy investment in the Hort Innovation Pineapple Fund