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Ongoing project

Consumer behavioural and retail data for fresh produce (MT17015)

Key research provider: Nielsen

What’s it all about?

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (www.harvesttohome.net.au).

The platform has dedicated dashboards for both apples and pears, making data and reporting easily accessible for industry participants. You can access the apple dashboard directly here – use the menus at the top to navigate through the different information offerings. The pear dashboard has been developed and is awaiting its first data – check back soon for a direct link.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities, as well as Hort Innovation Apple and Pear Fund marketing plans.

Related levy funds
Details

This project is a strategic levy investment in the Hort Innovation Apple and Pear Fund