What is it all about?

This project aims to improve industry profitability and marketing effectiveness by providing quarterly insights into macadamia performance in key global markets, USA, Germany, and China (including online sales). Using NielsenIQ retail point-of-sale data, the project will track sales value, volume, share, and average price, as well as compare macadamias against other nut types to understand demand trends and price impacts.

For growers and marketers, these insights will support informed decision-making, helping refine export strategies and promotional activities. Deliverables include quarterly Packaged Nuts Snapshot reports in Excel format, offering actionable data to strengthen competitiveness and maintain growth in international markets.