Australian bananas consumer usage and attitudes study (BA20001)
What was it all about?
This short investment which ran in early 2021, conducted research into consumer attitudes towards bananas. The study provided the banana industry with an understanding of triggers and barriers to purchase as well as usage and consumption behaviours.
The recommendations delivered will inform future Hort Innovation Banana Fund initiatives in both marketing and R&D and will be available to the banana industry at large.
This project was funded through the Hort Innovation Banana Fund using the banana R&D levy and contributions from the Australian Government.
Copyright © Horticulture Innovation Australia Limited 2021. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).