Completed project
Australian bananas consumer usage and attitudes study (BA20001)
Publication date: July 26, 2021
Delivery Partner: Kantar Consulting
This short investment which ran in early 2021, conducted research into consumer attitudes towards bananas. The study provided the banana industry with an understanding of triggers and barriers to purchase as well as usage and consumption behaviours.
The recommendations delivered will inform future Hort Innovation Banana Fund initiatives in both marketing and R&D and will be available to the banana industry at large.
This project was a strategic levy investment in the Hort Innovation Banana Fund
© 2026 Horticulture Innovation Australia Limited.
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