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Completed project

Banana outbound trade mission (BA19000)

Key research provider: Australian Banana Growers’ Association
Publication date: Friday, November 29, 2019

What was it all about?

This investment supported the attendance of banana industry representatives and growers at the 2019 Asia Fruit Logistica trade show, under the Taste Australia banner.

Taste Australia is the whole-of-horticulture brand used to increase the profile, sales and consumption of premium Australian horticulture products in export markets, and is a central component of Hort Innovation’s Hort Frontiers Asian Markets Fund.

Attendance at Hong Kong’s Asia Fruit Logistica was a chance for the industry to raise international awareness of Australian bananas with buyers and decision makers. The trade mission also involved retail visits and other international networking.

Related levy funds

This project was a strategic levy investment in the Hort Innovation Banana Fund