Australian banana communication program (BA06006)
This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.
What was it all about?
The Australian Banana Growers’ Council (ABGC) investigated how best to communicate information to growers and other banana industry supply chain participants to enable better informed decision making leading to improved productivity and profitability.
The project took place from June 2007 to February 2010 and was aimed at all growers and supply chain participants interested in sourcing better information with which to make better business decisions. The proposal for the project included three main objectives:
- Develop a national strategy to deliver information to growers and supply chain participants that is supported by all stakeholders
- Reduce the amount of cross-over between industry bodies with respect to the communication of information
- Enhance the timeliness, quality and reliability of the information that is communicated.
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This project was funded by Hort Innovation (then Horticulture Australia Limited) and Australian Banana Growers Council Inc.
Copyright © Horticulture Innovation Australia Limited 2010. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).