What was it all about?

This investment developed an export strategy to give the dried grape industry a clear plan to support export growth and improve competitiveness in international markets. The strategy identifies priority export markets, customer segments and investment priorities to guide future activity. 

The project combined market analysis with consultation across growers, processors, exporters, industry organisations and government stakeholders. This work informed a comprehensive export strategy, implementation roadmap and monitoring framework. 

The strategy will help growers and industry stakeholders focus on the most promising export opportunities, support coordinated investment and strengthen the long-term competitiveness of Australian dried grape exports.