What is it all about?

This investment improves the exchange of information within the cherry industry to increase efficiency and develop resilience by adopting improved practices and technologies. 

The project team will ensure cherry growers and other industry stakeholders are better informed through an increase in the level of communication and information available through the delivery of newsletters, case studies, fact sheets, workshops, orchard walks, videos and podcasts.

These activities will create a more robust industry that will be able to expand and improve market access to both existing and future international markets to maximise export growth with the increase in global production.