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Passionfruit

$215 thousand

Levy collected in 2025/26

See how we manage the fund

$205 thousand

Invested in R&D in 2025/26

See investments

$106 thousand

Invested in marketing in 2025/26

See marketing updates

What is the passionfruit levy?

A levy applies to passionfruit produced in Australia that are either sold by a grower or used by a grower to make other goods.

Levies are collected by the Australian Government and provided to Hort Innovation. Hort Innovation works with growers and industry to invest the levies into agreed priorities. For R&D, this includes Australian Government contributions to support strategic R&D initiatives.

You can find full details on levy rates, and how to lodge a return and make a payment, with the Department of Agriculture, Fisheries and Forestry (DAFF) on the government website.

Quick links

  • Horticulture Investment Roadmap
  • Investment ideas
  • Hort IQ
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Horticulture Investment Roadmap Dashboard

The Horticulture Investment Roadmap Dashboard (Dashboard) shows how the passionfruit industry's agreed priorities are being turned into action through Hort Innovation investments. It lets you see the projects currently being funded, future investment opportunities being considered, where investment is shared with other industries, and how funding aligns to industry priorities. Use the tabs to explore current and future investments, financial information and contracted projects.

 

New to the Dashboard? View our how-to videos and FAQs to learn how to explore industry priorities, investments and projects.

Quick links

  • Growers
    View the roadmap for all 37 industries

    Explore investment priorities, current projects and future investment opportunities across Australian horticulture

  • Stakeholder Engagement
    How we consult with industry

    See how growers and industry help shape priorities and guide levy investment decisions

Research and development projects

Levy funds are invested in R&D initiatives, alongside Australian Government contributions. Use this list to see what’s underway and what’s been delivered. Refine projects by ongoing or completed, and by topic.
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View all R&D projects

Recent news and upcoming events

Use this list to see recent news and events linked to your industry.
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Hort IQ

Hort IQ provides consumer and customer data and insights on Australian horticulture. It is Hort Innovation's new one-stop shop for powerful consumer insights.

Visit Hort IQ

Frequently asked questions

How are levy investment decisions made?

Hort Innovation works closely with growers and industry to keep levy investment focused on what matters most. Strategic Investment Advisory Panels advise on industry priorities and proposed investments, helping make sure decisions reflect industry needs, opportunities, expected impact and available funding. Their input informs each industry's Horticulture Investment Roadmap and the recommendations considered for future investment.

Where do investment ideas come from?

Investment ideas can come from growers, delivery partners, past projects, research networks, industry bodies and regional extension activity. Hort Innovation checks whether ideas align to the Investment Roadmap and whether investment is needed before progressing them. Growers can also submit ideas through the investment idea form or by contacting Hort Innovation.

How are investments prioritised?

Hort Innovation consults with growers through advisory panels made up of growers and other industry experts (see more details on the panels below). Recommendations are developed against the Investment Roadmap and reviewed with the panels, considering the expected impact and available funding.

The Investment Roadmap Dashboard provides a clear, connected view of levy investment. It brings agreed priorities, current and future investments, contracted projects and financial information together in one place—making it easier to see where funds are being invested, what is underway and what opportunities are coming next.

How are investments progressed?

Once prioritised, projects are established through a tender process to select a delivery partner. Delivery partners report against milestones, and a final report is produced at the end of the investment and made available to industry.

Advisory panel details

Name
Organisation
Location
Ross Brindley
Brindley's FarmQLD
Keith Paxton
Woombye FarmQLD
Brad Millard
Beenham Valley PassionsQLD
Rod Griffith
JE TipperQLD
Heidi Nash
Passionfruit AustraliaQLD

 

Learn more about our advisory process

Get in touch

People-Louise-Pahivi
Louise Pavihi

Head of Industry Service

Passionfruit, pineapple

Contact Louise
People-Lucy-Stock
Lucy Stock

Marketing Manager

Apple, cherry, lychee, pineapple

lucy.stock@horticulture.com.au
Passionfruit Australia Inc

Industry representative body
PO Box 4
Glass House Mountains QLD, 4518
www.passionfruitaustralia.org.au

0412 762 728admin@persimmonsaustralia.com.au
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