hort logo
  • yt
  • fb
Subscribe to email updates
  • Information hub
    • Ask our information hub
    • Research and development
    • Marketing
    • Trade and export
    • Data and insights
    • Biosecurity R&D
  • Growers
    • Safe and effective crop protection
    • How we work
    • Become a Member
  • Delivery partners
    • Current partnership opportunities
    • Delivery Partner Portal
    • Register as a delivery partner
    • Resources for delivery partners
  • About us
    • What we do
    • How we work
    • Strategy 2031
    • Performance and reporting
    • Engagement and partnership
    • Leadership and governance
    • Work with us
    • Contact us
  • News and events
    • Latest news
    • Upcoming events
    • Industry communications
    • Stay connected

Group

 © 2026 Horticulture Innovation Australia Limited.

  • Terms of Use
  • Cookies Policy
  • Privacy Policy
hort logo
  • 20Hort IQ
  • 20Frontiers
  • Membership
  • 20Delivery Partner Portal
Information hub

Information hub

Our projects
Research and development
Marketing
Trade and export
Data and insights
Biosecurity R&D
Growers

Growers

Find your industry
How we work
Safe and effective crop protection
Become a Member
Find your industryView all
Almond
Apple and pear
Avocado
Banana
Delivery partners

Delivery partners

Current partnership opportunities
Resources for delivery partners
Delivery Partner Portal
Register as a delivery partner
About us

About us

What we do
How we work
Strategy 2031
Performance and reporting
Engagement and partnership
Leadership and governance
Work with us
Contact us
Become a Member
News and events

News and events

Latest news
Upcoming events
Industry communications
Stay connected
  1. Home
  2. News and events
  3. Latest news
  4. 2025

News

Inaugural Australian-Grown Innovation ‘Incubate’ cohort named at Hort Connections

Publication date: June 5, 2025

Frontiers cohort 1494  994px

Today the first cohort of Australian-Grown Innovation ‘Incubate’ participants was announced at a Hort Connections breakfast in Brisbane. This follows the launch of the program in March this year, which saw 72 participants from across the horticulture supply chain involved in engagement sessions held around the country. 

The ‘Incubate’ cohort, which is made up of 14 growers, will participate in a six-week program designed to offer hands-on support via workshops and mentoring that will refine their inventions, and help understand market desirability and competition before bringing their products and services to life in a third ‘Build’ phase. 

The new Hort Innovation initiative has been designed to drive innovation, working alongside levy funded initiatives, to tackle the most pressing challenges in horticulture and offer participants insights into global best practice in their areas of innovation.

In partnership with Startupbootcamp and Cluster Connect, the program today proudly revealed the members of its inaugural cohort.

Cohort participants:

  • ATEK Integrated Engineering, NSW
  • Pectin 360, NSW
  • Organic AG, NT
  • Bowen Gumlu Growers Association, QLD
  • SMA Marketing, QLD
  • Fresh Produce Safety Centre ANZ, QLD
  • Swaggie, QLD
  • REKO Australia, QLD
  • Sunnybrae Farm, QLD
  • Bureau of Meteorology, QLD
  • Corporate Roses, SA
  • Macro Group Australia, SA
  • Ace Apples, VIC
  • The Bee Buddy, WA

Brett Fifield, CEO at Hort Innovation, expressed his congratulations to the group. “We are thrilled to welcome 14 participants to the first cohort of the Australian-Grown Innovation Incubate program. We launched this program as we know growers identify incredibly effective solutions to some of the biggest challenges we face as an industry, but don’t often have the support required to bring their solution to life. 

“There are lots of industry changing theories being explored in this first cohort, and we look forward to supporting the participants in bringing their ideas to life,’ explained Fifield. 

Anna Barlow, Food and Agriculture Innovation Partner at Startupbootcamp added “We are excited by the combination of horticulture industry challenges and potential solutions the cohort will explore through the Incubate stage of Australian-Grown Innovation program and seeing how we can support the cohort to validate their ideas.”

“Following the Incubate stage, growers will have the opportunity to progress their ideas to a Build phase, which is a 12-week structured mentoring program to develop a test version of their idea and trial it in a real-world market environment.” 

This program will run over the next five years. Those wishing to participate can learn more or sign up at https://www.frontiers.au/agi/

Media contact
0475 369 202media@horticulture.com.au

Recommended for you

Processing tomato industry set for next wave of innovation
NewsSeptember 21, 2026

Processing tomato industry set for next wave of innovation

Improving disease management, optimising irrigation, and accelerating the adoption of technologies are the expected benefits of a new project designed for Australia’s processing tomato growers. 

Cricket icon Merv Hughes rallies nation to crown Avo Toast Australia’s official national dish
NewsSeptember 17, 2026

Cricket icon Merv Hughes rallies nation to crown Avo Toast Australia’s official national dish

Ask any Australian and they’ll agree: Avocado Toast is our greatest culinary creation. Yet while some nations have official designations to celebrate their national dishes, Pad Thai in Thailand, Ceviche in Peru, Australia’s pioneering breakfast creation, continues to sit unrecognised.   

Australian apple industry celebrates new chapter in China
NewsSeptember 9, 2026

Australian apple industry celebrates new chapter in China

Australian apple growers, industry representatives and government stakeholders gathered in Beijing this week to celebrate a significant milestone for the industry following mainland Australian apples gaining market access to China in 2025.

Australian horticulture sets sights on $7 billion export future
NewsSeptember 9, 2026

Australian horticulture sets sights on $7 billion export future

Australia's horticulture industry aims to double the value of exports to $7 billion by 2031.