hort logo
  • yt
  • fb
Subscribe to email updates
  • Information hub
    • Ask our information hub
    • Research and development
    • Marketing
    • Trade and export
    • Data and insights
    • Biosecurity R&D
  • Growers
    • Safe and effective crop protection
    • How we work
    • Become a Member
  • Delivery partners
    • Current partnership opportunities
    • Delivery Partner Portal
    • Register as a delivery partner
    • Resources for delivery partners
  • About us
    • What we do
    • How we work
    • Strategy 2031
    • Performance and reporting
    • Engagement and partnership
    • Leadership and governance
    • Work with us
    • Contact us
  • News and events
    • Latest news
    • Upcoming events
    • Industry communications
    • Stay connected

Group

 © 2026 Horticulture Innovation Australia Limited.

  • Terms of Use
  • Cookies Policy
  • Privacy Policy
hort logo
  • 20Hort IQ
  • 20Frontiers
  • Membership
  • 20Delivery Partner Portal
Information hub

Information hub

Our projects
Research and development
Marketing
Trade and export
Data and insights
Biosecurity R&D
Growers

Growers

Find your industry
How we work
Safe and effective crop protection
Become a Member
Find your industryView all
Almond
Apple and pear
Avocado
Banana
Delivery partners

Delivery partners

Current partnership opportunities
Resources for delivery partners
Delivery Partner Portal
Register as a delivery partner
About us

About us

What we do
How we work
Strategy 2031
Performance and reporting
Engagement and partnership
Leadership and governance
Work with us
Contact us
Become a Member
News and events

News and events

Latest news
Upcoming events
Industry communications
Stay connected
  1. Home
  2. News and events
  3. Latest news
  4. 2023

News

Vegetable icecream: clever consumption or crime against frozen dessert?

Publication date: May 7, 2023

Vegetable waste icecream website image

Humble vegetables ignited hot debate this week when icecream featuring pumpkin and cauliflower was served to more than 3000 people at the nation’s annual Hort Connections event in Adelaide.

The two bespoke gelato flavours - cauliflower-vanilla bean and pumpkin-ginger bread - are harmonious savoury-meets-sweet flavour combinations. With one serve of veggies in every two scoops, the gelatos are not only delicious but highly nutritious.

The offering was developed through not-for-profit Research and Development Corporation Hort Innovation, in partnership with a grower-owned vegetable waste company Nutri-V. The pumpkin and cauliflower that would be otherwise lost to the supply chain are transformed into a nutritious powder that can be added to a range of meals and drinks, and even icecream!

Hort Innovation chief executive officer Brett Fifield said that finding innovative ways to reduce food waste while also encouraging consumers to eat more fruits, vegetables and nuts is an increasing industry priority.

“Research shows that 96 per cent of the population do not eat the recommended amount of vegetables each day – which is five to six serves,” Mr Fifield said. “Icecream is a popular dessert, why not get a health boost through it.”

“Less than one per cent of hard vegetables, such as pumpkin and cauliflower, are consumed as desserts – maybe this is an untapped market.”

Raquel Said from the grower-led initiative explains that the Nutri V powders were born from a farming business with a passion for innovation and sustainability.

“Part of growing veggies can involve ending up with tonnes that do not meet retail specification or there is an oversupply or excess stalks and leaves, yet it is all still perfectly nutritious,” she said. 

“We upcycle that waste into a sustainable yet delicious solution. This icecream features vegetables reimagined. It is the future of helping Australians top up their veggie consumption while supporting farmers to reduce waste.”

Research shows that:

  • On average, two to three in every 10 vegetable plants planted on-farm are wasted. The amount of food that is lost, or what is left behind in the field such as leaves and stalks, has not been measured.

  • According to the Australian Dietary Guidelines, the standard Australian serve of vegetables is 75 grams or around half a cup of cooked vegetables, which is equivalent to 7g of Nutri V powder.

  • According to the Hort Stats Handbook, 57 per cent of households buy cauliflower and 69 per cent of households buy pumpkin.

The icecream builds on previous work undertaken between Hort Innovation, Nutri V and CSIRO, Australia’s national science agency, that developed the innovative vegetable powders.

Hort Innovation is a grower-owned Research and Development Corporation that invests more than $120M per year into research and development, marketing, trade and extension initiatives.

Media contact
0475 369 202media@horticulture.com.au
Tegan-Scott
Lauren Jones
0488 725 620tegan.scott@horticulture.com.au

Recommended for you

Bring a banana, bring a mate: Score free entry to over 900 gyms this National Banana Day
NewsOctober 7, 2026

Bring a banana, bring a mate: Score free entry to over 900 gyms this National Banana Day

Need a free spotter? To celebrate National Banana Day on October 7th, Australian Bananas is once again turning the country’s favourite natural energy source into a nationwide gym pass.

 

Building stronger connections with culturally and linguistically diverse growers in WA
NewsOctober 7, 2026

Building stronger connections with culturally and linguistically diverse growers in WA

For vegetable growers, getting the right information in the right way can make a real difference – from understanding pest and disease advice to accessing training, grants and technical support that help with decisions on farm.

Tech puts consumers at heart of fruit development
NewsSeptember 30, 2026

Tech puts consumers at heart of fruit development

A new tool developed by Queensland researchers will allow consumer preferences to guide breeding programs for new fruit varieties.

Australian horticulture sets the direction for future levy investments
NewsSeptember 29, 2026

Australian horticulture sets the direction for future levy investments

Australian horticulture sets the direction for future levy investments