hort logo
  • yt
  • fb
Subscribe to email updates
  • Information hub
    • Ask our information hub
    • Research and development
    • Marketing
    • Trade and export
    • Data and insights
    • Biosecurity R&D
  • Growers
    • Safe and effective crop protection
    • How we work
    • Become a Member
  • Delivery partners
    • Current partnership opportunities
    • Delivery Partner Portal
    • Register as a delivery partner
    • Resources for delivery partners
  • About us
    • What we do
    • How we work
    • Strategy 2031
    • Performance and reporting
    • Engagement and partnership
    • Leadership and governance
    • Work with us
    • Contact us
  • News and events
    • Latest news
    • Upcoming events
    • Industry communications
    • Stay connected

Group

 © 2026 Horticulture Innovation Australia Limited.

  • Terms of Use
  • Cookies Policy
  • Privacy Policy
hort logo
  • 20Hort IQ
  • 20Frontiers
  • Membership
  • 20Delivery Partner Portal
Information hub

Information hub

Our projects
Research and development
Marketing
Trade and export
Data and insights
Biosecurity R&D
Growers

Growers

Find your industry
How we work
Safe and effective crop protection
Become a Member
Find your industryView all
Almond
Apple and pear
Avocado
Banana
Delivery partners

Delivery partners

Current partnership opportunities
Resources for delivery partners
Delivery Partner Portal
Register as a delivery partner
About us

About us

What we do
How we work
Strategy 2031
Performance and reporting
Engagement and partnership
Leadership and governance
Work with us
Contact us
Become a Member
News and events

News and events

Latest news
Upcoming events
Industry communications
Stay connected
  1. Home
  2. News and events
  3. Latest news
  4. 2022

Article

Banana extension program provides a ‘short-cut' to the best way to do things

Publication date: November 21, 2022

A national extension program is equipping the banana industry with the information and networking opportunities needed to improve their management practices.

The investment National banana development and extension program (BA19004) is tasked with helping deliver the outcomes of levy-funded and other R&D back to the banana industry, to help growers access and implement new information, technologies and approaches, and make better decisions for their businesses.

This project has two components working closely together to form a national program: a tropical component specific to the Queensland banana industry, and a subtropical one for New South Wales and Western Australian production regions. It is delivered by the Department of Agriculture and Fisheries, Queensland (for the tropical component) and the NSW Department of Primary Industries (for the subtropical component).

The program’s activities involve industry development officers who deliver…

  • The Better Bananas website, com.au
  • National banana roadshow events, held biennially
  • Field walks and industry workshops
  • Industry meetings and tours, including NextGen young banana grower group activities
  • Grower training activities
  • Resources, including fact sheets, videos and articles for Australian Bananas magazine
  • Direct engagement with growers and others in the banana supply chain
  • Innovative field trials and other research activities.

Meet Andrew Serra, banana grower from Tolga in Far North Queensland

Andrew Serra is a third-generation grower working at his family business, Serra Farming, with his wife, three children, parents, and four brothers. They have three farms totalling 200 hectares near Tolga in Far North Queensland. Serra Farming has been growing Cavendish bananas for 10 years and Hass and Shepard avocados for eight years.

Why do you participate in the extension program?

“I’ve participated in as many extension events on offer as I can. I believe you only get out what you put in. Sharing knowledge and experience formally or informally at extension events helps build your network. If you give, others see this, and it builds trust and information is shared back. Networking and learning from others are critical. It can be a shortcut to the best way to do things, saving a longer journey and giving a better outcome.”

What have you learned?

“That you only get out what you put in; you always take something useful away from an event and networking. It can be hard to make the time to participate in industry activities, but you always get back more than the few hours you put in.

Participating in the NextGen activities has provided the opportunity to get to know the next generation of forward-thinking growers in the industry. The banana industry roadshows are a great way for our business to keep abreast with the current research and development and get a competitive advantage.

The biosecurity field events, information and resources made available to our industry through this program, enable us to make informed decisions about what will work best for our business by incorporating others’ knowledge and experiences”.

What is the benefit of being involved with the project?

“About 90-95 per cent of our farm practices have been adopted based on what we have learnt from other farmers. This includes crop management practices, shed set-up and operations and biosecurity management. There are heaps of different ways to any given aspect of farm management.

Sometimes you do not need to try things for yourself because you can learn from others’ experiences and what they have successfully implemented. Hopefully my involvement in extension activities can give similar benefits to others.”

Media contact
0475 369 202media@horticulture.com.au

Recommended for you

"Exports unlock business diversification":  Hort Innovation Impact Update
NewsJuly 21, 2026

"Exports unlock business diversification":  Hort Innovation Impact Update

Dive into export insights from Hort Innovation's 2026 Impact Update

New extension program to deliver practical, on‑farm support for banana growers
Media releaseJuly 21, 2026

New extension program to deliver practical, on‑farm support for banana growers

New national program to build grower capability and improve productivity, profitability and resilience.

From idea to impact: Horticulture innovators enter next phase
NewsJuly 15, 2026

From idea to impact: Horticulture innovators enter next phase

The third cohort of the Australian-Grown Innovation Incubate Program has been announced.

A more connected digital experience now available
NewsJuly 14, 2026

A more connected digital experience now available

Hort Innovation has launched a new website alongside an enhanced Hort IQ platform, delivering a more connected and intuitive digital experience for growers, delivery partners and industry stakeholders.