hort logo
  • 20Hort IQ
  • 20Frontiers
  • Membership
  • 20Delivery Partner Portal
Information hub

Information hub

Our projects
Research and development
Marketing
Trade and export
Data and insights
Biosecurity R&D
Growers

Growers

Find your industry
How we work
Safe and effective crop protection
Become a Member
Find your industryView all
Almond
Apple and pear
Avocado
Banana
Delivery partners

Delivery partners

Current partnership opportunities
Resources for delivery partners
Delivery Partner Portal
Register as a delivery partner
About us

About us

What we do
How we work
Strategy 2031
Performance and reporting
Engagement and partnership
Leadership and governance
Work with us
Contact us
Become a Member
News and events

News and events

Latest news
Upcoming events
Industry communications
Stay connected
  1. Home
  2. News and events
  3. Latest news
  4. 2018

News

Grower-funded campaign fuels mango emoji release

Publication date: February 7, 2018

Mango Preset Resize

GET YOUR smartphones ready as the worldwide authority for emojis, Unicode, has today announced the release of its very first mango emoji.

The new addition was encouraged by the social media campaign #mangoemojiplease, funded by Aussie mango growers through Hort Innovation during the 2016/7 season.

Unicode has approved some interesting food emojis in the past, including broccoli, a fortune cookie, cut of meat and roasted sweet potato, and the Australian industry decided a mango emoji would complement the line-up perfectly.

Hort Innovation Acting Marketing Lead, Elisa King said: “It’s very exciting for Australian mangoes and particularly for growers”.

“There are about 6 billion emojis sent on a daily basis and with so many fruit emojis, it is about time one of Australia's favourite fruit has its own one.”

Ms King said she knew a mango emoji would appeal to consumers from the get-go.

"I was very confident we would have a groundswell of fans begging for one across Australia, and potentially across the world, with our Asian and US export plans as well," she said.

The social media campaign launched in September 2016 to align with the 2016/17 mango season and has since seen more than 800 posts using the campaign hashtag.

At the end of the season, based on that support, a proposal was made to the international Unicode Consortium (the worldwide authority for emojis) to introduce the mango emoji in their next official update.

Australia has made a mark in this emoji update with mangoes not the only Aussie icon that has been added to the list. The infamous kangaroo has been turned into an emoji too.

Other new emojis are from a range of categories and include a llama, a bagel, a skateboard and toilet paper.

In addition to introducing redheads and grey hair, Unicode has also expanded its range of hairstyles adding a bald option and curly-haired option into the mix.

A total of 157 new emojis (77 unique as some have multiple skin tones) have been released in this update.

The mango emoji will be released later this year.

hort logo
  • yt
  • fb
  • Subscribe to email updates
    • Information hub
      • Ask our information hub
      • Research and development
      • Marketing
      • Trade and export
      • Data and insights
      • Biosecurity R&D
    • Growers
      • Safe and effective crop protection
      • How we work
      • Become a Member
    • Delivery partners
      • Current partnership opportunities
      • Delivery Partner Portal
      • Register as a delivery partner
      • Resources for delivery partners
    • About us
      • What we do
      • How we work
      • Strategy 2031
      • Performance and reporting
      • Engagement and partnership
      • Leadership and governance
      • Work with us
      • Contact us
    • News and events
      • Latest news
      • Upcoming events
      • Industry communications
      • Stay connected

    Group

     © 2026 Horticulture Innovation Australia Limited.

    • Terms of Use
    • Cookies Policy
    • Privacy Policy
    Learn more
    Media contact
    0475 369 202media@horticulture.com.au
    Anthony-kachenko-contanct
    Dr Anthony Kachenko
    GM Production & Sustainability R&D
    0429 221 443anthony.kachenko@horticulture.com.au

    Recommended for you

    Processing tomato industry set for next wave of innovation
    NewsSeptember 21, 2026

    Processing tomato industry set for next wave of innovation

    Improving disease management, optimising irrigation, and accelerating the adoption of technologies are the expected benefits of a new project designed for Australia’s processing tomato growers. 

    Cricket icon Merv Hughes rallies nation to crown Avo Toast Australia’s official national dish
    NewsSeptember 17, 2026

    Cricket icon Merv Hughes rallies nation to crown Avo Toast Australia’s official national dish

    Ask any Australian and they’ll agree: Avocado Toast is our greatest culinary creation. Yet while some nations have official designations to celebrate their national dishes, Pad Thai in Thailand, Ceviche in Peru, Australia’s pioneering breakfast creation, continues to sit unrecognised.   

    Australian apple industry celebrates new chapter in China
    NewsSeptember 9, 2026

    Australian apple industry celebrates new chapter in China

    Australian apple growers, industry representatives and government stakeholders gathered in Beijing this week to celebrate a significant milestone for the industry following mainland Australian apples gaining market access to China in 2025.

    Australian horticulture sets sights on $7 billion export future
    NewsSeptember 9, 2026

    Australian horticulture sets sights on $7 billion export future

    Australia's horticulture industry aims to double the value of exports to $7 billion by 2031.