This project established a continuous quality and education initiative for retail staff, to boost sales of Australian stone fruit and enhancing consumer satisfaction.  

The program aimed to have:  

Merchandisers were deployed into 791 Woolworths stores, multiple times (4-5 times per store), to conduct short surveys with retail staff, undertake audits of stonefruit fixtures and storage, and relay ‘best practice’ to retail staff. The merchandisers also deployed point of sale (POS) in each of the stores’ storage (back of house/BOH). Store visits occurred in two bursts – one at the start of the season in November to early December and one mid-season (late February to early March).